Why It Matters. How to Do It. And What’s in It for You.
Support Local
Support Local is your go-to guide for understanding why shopping local matters—and how you can make a real impact with everyday choices. Explore the deeper value of buying from local businesses: stronger neighborhoods, more resilient economies, better service, and products that actually mean something.
Because supporting local isn’t just good for business—it’s good for you, your community, and the future of Houston.

What Happens When You Spend $100 at a Local Business in the Greater Houston Area?
The powerful impact of keeping your dollars local—and why it matters more than ever in Houston.
When you spend money in the Greater Houston Area, where you spend it matters. Whether you’re buying a gift in Montrose, ordering tacos in the Heights, or booking a haircut in Sugar Land, choosing a local business over a national chain has a ripple effect that stays right here at home.
Let’s break down how $100 spent with a locally owned Houston business compares to spending the same amount at a chain store or online retailer.

Why Shopping Local in Houston Is One of the Most Powerful Things You Can Do
How Local Spending Strengthens the Economy, Builds Community, and Keeps Houston Uniquely Houston
Ever wonder if where you shop really makes a difference?
In a city as diverse, vibrant, and community-driven as Houston, shopping local isn’t just a feel-good trend—it’s a powerful way to invest in the place you call home.